Underwriting (Sponsorship)
Levels
|
TYPE
|
DESCRIPTION
|
# PURCHASED
|
COST
|
CONTRACT VALUE
|
|
Major
Underwriter
|
30 Second
PBS Style spot
|
52 Weeks
|
$1,200/week
|
$62,400
|
|
|
|
26 Weeks
|
$1,200/week
$25 admin
fee
|
$31,200
|
|
Primary
Underwriter
|
5 Second
Logo with Voice Over
|
12 Months
|
$400/month
|
$4,800
|
|
|
|
6 Months
|
$400/month
$25 admin
fee
|
$2,400
|
|
Additional
Underwriter
|
Name
mentioned in a list of additional sponsors
|
52 Weeks
|
$50/week
|
$2,600
|
|
|
|
26 Weeks
|
$50/week
$25 admin
fee
|
$1,300
|
|
Episode
Sponsor
|
Show
Opening mention by anchors
|
1 to 5 weeks
|
$100/week
|
$100 -
$500
|
|
|
|
6 to 15 weeks
|
$85/week
|
$510 - $1275
|
|
|
Includes
business name on screen (CG)
|
16 to 25 weeks
|
$75/week
|
$1200 -
$1875
|
|
|
Includes
business name on screen (CG)
|
26 to 35 weeks
|
$65/week
|
$1690 - $2275
|
|
|
Includes
business Logo on screen
|
36 to 52 weeks
|
$50/week
|
$1800 -
$2600
|
|
Section
Sponsor
|
Community
News, Entertainment News,
Bulletin
Board
|
1 to 5 weeks
|
$75/week
|
$75 -
$375
|
|
|
Business
name on screen (CG)
|
6 to 15 weeks
|
$65/week
|
$390 -
$975
|
|
|
Business
name on screen (CG)
|
16 to 25 weeks
|
$55/week
|
$880 -
$1375
|
|
|
Business
name on screen (CG)
|
26 to 35 weeks
|
$45/week
|
$1170 -
$1575
|
|
|
Business
Logo on screen
|
36 to 52 weeks
|
$30/week
|
$1080 -
$1560
|
|
Paid Bulletin
Board Announcement
|
Guaranteed
Placement and airing
|
1 week
|
For Profit
$25/week
|
Non-Profit
$8/week
|
|
|
|
2 - 5 weeks
|
$20/week
|
$5/week
|
|
|
|
6 - 10 weeks
|
$15/week
|
$2/week
|
|
|
|
11+ weeks
|
$10/week
|
$1/week
|
|
Organization PSA
|
1 hour
taping and 1 hour editing
|
|
$50
|
|
|
Entertainer
Spotlight Video
|
2 minutes
of unedited footage to be shown on air
|
|
$100
|
|
|
Event Promotion
Video
|
30 second
to 1 minute spot edited. They provide
video
|
|
$75
|
|
|
Special Video
Projects
|
Any video
production project
|
|
Negotiable
|
|
|
Show Copy
|
VHS
|
|
$15
|
|
|
|
DVD
|
|
$20
|
|
Definitions:
Major Underwriter gets a 30 second commercial without a call
to action at the beginning of the show and after the bulletin board.
Primary Underwriter gets their company logo with a voice
over at the beginning of the show and after the bulletin board.
Additional Underwriter gets their name listed with other
Additional Underwriters at the beginning of the show and after the bulletin
board.
Show Sponsor is mentioned by the anchor before the first
news story indicating that this weeks show is brought to you by.....the sponsors
name.
Section Sponsors have a on screen graphic
(CG) of their company name displayed saying Community News brought to you
by....with their name.
